PIONEER INDUSTRIAL CORPORATION has been established in 1967. The NON-SHARPENING PENCIL under the BENSIA trade mark has been promoted into the world market . Now, the products are prevailing in more than 90 countries worldwide.
Brand Story
In the '60s, People in Taiwan still used wooden pencils as the main writing instruments. The founder of the Pioneer Industrial Corp., Mr. K.C. Chuang felt it is very inconvenient to sharpen wooden pencils all the time and decided to invest a considerable amount of capital to purchase the patent right for the Non-Sharpening Pencil.
The condition of the Research and Development was very hard. No adequate machinery was available. The production depended wholly on manual labor. As a results, the quality was unstable and poor, and the production cost was very high. Our founder, Mr. Chuang, decided to pursue automation to solve these problems. After several months of trial and error, our first automatic assembly machine was on stream on June 20, 1969. We commemorate this day as our FACTORY ANNIVERSARY.
After getting into the phase of automatic production, the quality has been improved, and the productivity has been increased immensely. The production cost has been cut to competitive level, enabling us to move into world market. Until now, we have been promoted in world market under the trade mark of BENSIA in over 90 countries.
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